It's important for a lot of businesses to have a well-established presence on YouTube, especially considering its standing as the No. 2 search engine, said Clarke. "There's more search traffic happening within YouTube than the whole of Bing and Yahoo search and everything else put together," he said.
"If you are a business that has any kind of profile at all and you're not managing your presence on YouTube, you are making a big mistake because people are going in there and searching for information about you," said Clarke.
Businesses who haven't established a strong presence on YouTube will find the conversation go on without them, Clarke pointed out. "When people go on search, people are finding all the stuff, which in some cases, is going to be negative information about you," he said.
Hey Mark McKay
http://markmckay.ca
One hit wonder, talk show host, purveyor of internet video. Do you need a video? I've worked with big brands and small startups. Email me.
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Michael O'Connor Clarke via news.idg.no
The quote above is from a recent post over on Computerworld. Michael O'Connor Clarke, vice-president at Thornley-Fallis Communications and friend of mine, makes a really important point: when it comes to reputation management YouTube is as important as Google.
Below is a video that Michael and I worked together on for one of his clients. His client wanted to renew interest in their product with out spending a lot of money. Michael's idea was to create a infomercial and put it on YouTube so he contacted me. The response to the video was really positive and it generate quite a number of views. The video was effective in bringing renewed awareness to the company's product and they have staked their claim on the second largest serach engine on the web.
